Brendon Babenzien joined Supreme, the most iconic label in streetwear history, as its design director in the mid-1990s. After leaving Supreme in 2002 to start an earlier version of Noah, he rejoined Supreme in 2006 and stayed there until founding the current iteration of Noah in 2015 with a greater emphasis on ethical and sustainable practices. Estelle Bailey-Babenzien founded design blog Dream Awake, which went on to become a full-fledged design studio. She designs the interior architecture and in-store experience for Noah’s retail locations.

Supreme is the most iconic streetwear brand of all-time, employing logos, street-oriented iconography, and original collaborations to create one of the most recognized names in fashion. Noah’s aesthetic fuses streetwear, skate culture, and surf culture into affordable hoodies, pants, and the like, all with a dash of prep mixed in. They are known for their covetable logo hoodies and collaborations with all sorts of different entities, from the American band The B-52s to French eyewear brand Vuarnet. Some of the clothes have a counter-cultural vibe, with Noah’s current footwear lineup composed of leather loafers and chunky derbies from British brand Solovair, a brand that is aesthetically and culturally similar to Doc Martens.